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Facebook founder Mark Zuckerberg
By Ravender Sembhy
FACEBOOK, the social networking site that is soon to be floated, is expected to announce the launch of advertising on its mobile sites this week in a move that could rake in more than $1.2 billion (?758 million) a year.
The site, founded by Mark Zuckerberg (left), stands to generate most advertising revenue from the US and Europe as it looks to further monetise the social network ahead of its $100 billion initial public offering later this year, according to MobileSquared.
Analysts at the research firm said: ?Facebook would generate $653.7 million (?413 million) from mobile advertising in the US alone over one year.
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?Obviously, the US is Facebook?s biggest market but it can still look to generate mobile advertising revenues of $166.6 million (?105 million) in its first year in the UK, about $100 million (?63 million) in France, Germany, and Italy, and $70 million (?44 million) in Spain.?
| Facebook would generate $653.7 million (?413 million) from mobile advertising in the US alone over one year |
MobileSquared added: ?We expect this to be the most significant development to the mobile advertising industry to date.?
Facebook made $3.1 billion (?1.9 billion) in advertising revenue from its traditional online platform in 2011, a 69 per cent increase on 2010.
Advertising accounts for 85 per cent of Facebook?s total revenue.
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